Ford Drive 4UR School at Payne RGC Ford

By Bimmy Payne | Posted in Community on Tuesday, October 16th, 2018 at 8:08 PM

On Saturday, October 13, Payne Rio Grande City Ford hosted the Ford Drive 4Ur School event.

Two members of the RGC Rattler Football Team filing out a survey for Drive 4UR School

This event took place from 11 a.m. to 2 p.m. in Rio Grande City at Payne RGC Ford. The Ford Drive 4UR School event is a fundraising event for communities to take advantage of.

The Drive 4UR School foundation is set up as such: Every valid test drive taken in a Ford vehicle at a registered one-day event, Ford will donate $20 to the participating school or community organization up to $6,000 per event.

Payne RGC Ford held this fundraiser to raise money for the Rio Grande City Rattler Football team. Members of the community came by to test drive various Ford vehicles such as the Mustang GT and the F-150.

Payne Auto Group is proud to help support our community with great incentives from one of the best brands around, Ford. Ford’s motto is “Go Further.” and we strive to help our neighbors go as far as they can and become great reflections of our community.

When communities have the opportunity to do great things, we see great things happen.  That’s why Payne supports the Drive 4UR School campaign. The money raised by community members goes right back into their community.

If you would like to know more about Ford’s Drive 4UR School foundation, visit their website!

Keep up to date with future events and promotions by following Payne Auto Group on Facebook!

Payne Chevrolet Celebrates its Employees!

By Bimmy Payne | Posted in Community on Monday, October 15th, 2018 at 2:37 PM

Payne Chevrolet  Luncheon

On October 11, 2018, Payne Chevrolet held their third quarter luncheon.

This luncheon was held in honor of all the employees currently employed at Payne Chevrolet and Buick GMC. General Managers, John Barraza, and Jackie Cervantes spoke about their gratitude for the hard work their employees do.

The luncheon started with an awards assembly for three categories: Employee of the Month, Salesman of the Third Quarter, and Top Producer for Fixed Operations.

Jackie and John announced the winners one by one with a few lines of their appreciation for their hard work. Bud Payne was also present and said a few words to the winners and offered his gratitude to the winners for their exceptional work.

When the awards assembly was complete, the staff was treated to a catered lunch courtesy of Don Pepe.

Award Winners

(Left to Right) Jackie Cervantes, Pedro Alvarez, John Barraza – Salesmen of the Third Quarter

(Left to Right) Jackie Cervantes, Neida Lerma, John Barraza – Employee of the Month

(Left to Right) Jackie Cervantes, John Barraza, Mike Sepulveda – Fixed Ops Employee of the Quarter

Wild 104 Dallas Cowboy Ticket Giveaway

By Bimmy Payne | Posted in Community on Wednesday, October 3rd, 2018 at 8:53 PM

If you’re a fan of football and a Texan, chances are you or someone you know is a Dallas Cowboy’s fan.

Starting from September 17 through October 5 Payne Auto Group teamed up with Wild 104 to give one lucky listener a chance to win season tickets to every Dallas Cowboys game!

Listeners to Wild 104 tune in daily for a chance to win a KEY. That key will be used to unlock a Blue Box that holds season tickets to every Dallas Cowboy game this year! There will be a total of 104 keys given out!

Payne Auto Group will also hold a live remote on October 6 from 12 p.m. to 2 p.m. where an additional 10 keys will be given away to lucky winners. At 1 p.m. there will be a random drawing of previous winners names to try and open the Blue Box. The person with the winning key will open the box to season tickets to the Dallas Cowboy games (6 in total) and parking passes!

The contest officially ends on October 6 with the live remote at the Payne Weslaco Auto Mall.

For future events and promotions, follow Payne Auto Group through our website, Facebook, Twitter and Instagram!


Payne Auto Group Kicks Off Breast Cancer Awareness Month!

By Bimmy Payne | Posted in Community on Monday, October 1st, 2018 at 8:17 PM

Every October is Breast Cancer Awareness Month and Payne Auto Group supports the cause!

Breast Cancer is the most commonly diagnosed cancer in women. The warning signs vary from woman to woman. It is extremely important to self-examine your breasts at least once a month. For a guide on how to properly examine your breasts for lumps, check out the National Breast Cancer Foundation, Inc. website.

Payne Auto Group recognizes the importance of drawing awareness to this debilitating disease. That is why every October across our dealerships we participate in Breast Cancer Awareness as many ways as we can.

Payne Chevrolet is making it a point to spread awareness through the #IDriveFor campaign. The #IDriveFor campaign has been going for the last eight years and has raised $10 million for the American Cancer Society’s Making Strides Against Breast Cancer program. This campaign is special because it’s focused on the Internet. Chevrolet’s website states: “Every time #IDriveFor is used on Twitter or Instagram we’ll contribute $5 to the American Cancer Society until we reach our $400,000 goal.” That means everyone who shares #IDriveFor is part of the cause!

Payne Auto Group also sponsors the South Padre Island Walk for Women charity walk and fundraising event. This weekend-long event is to take place from October 5 – 7 at South Padre Island.

This years theme is Roaring 20’s themed! The fundraiser weekend starts off with a Roaring 20’s Casino Night at Louie’s Backyard on October 5th. This event is complete with hors-d’oeuvres, a cash bar, gaming tables, $500 gaming chips and a live auction and raffle!

October 6 rolls in with the Walk for Women Bay Fishing Tournament! The tournament is hosted at Louie’s Backyard with a weigh in at 11:30 a.m. and ending at 1:30 p.m. Lunch, trophies and an award ceremony to follow.

And finally, on October 7, the Walk for Women. This is a day for breast cancer awareness, support, remembrance and celebration. The walk begins at South Padre Island Convention Centre at 10 a.m. and ends at Louie’s Backyard with refreshments.

For more information about this fundraiser, please visit the SPI Walk for Women website.

Payne Auto Group also makes sure to wear pink every Friday to bring awareness locally. Be sure to stop by every Friday to see the Payne Auto Mall and our outlying stores dressed in pink!

We are proud supporters of our community and want to remind everyone this month to Keep Calm and Fight On!

For future events, follow Payne Auto Group through our website, Facebook, Twitter and Instagram!

Congrats to Brandon “The Heartbreaker” Figueroa

By Bimmy Payne | Posted in Community on Monday, October 1st, 2018 at 5:41 PM

As proud sponsors of “The Heartbreaker,” Payne Auto Group send out a  huge congratulations to Brandon “The Heartbreaker” Figueroa!

Brandon “The Heartbreaker” Figueroa

The 21-year-old Figueroa has blazed a path throughout his career thus far with 17-0 and 12 KOs. This is the third big fight of the year for Figueroa, who previously KO’d Luis Roy Cruz in one round in August and put away Giovanni Delgado in seven rounds in March.

On September 30, Figueroa stepped into the ring with Oscar “El Guerrero” Escandon. Escandon comes with a record of 25-5, 17 KO’s and is a former interim titlist.

The bantamweight fight on PBC on FS1 at Citizens Business Bank Arena in Ontario, California was a Figueroa’s first headlining televised card fight. As soon as the first bell rang, Figueroa and Escandon started off at a fast pace. Figueroa, who typically fights at a distance, wanted to make a statement that he isn’t afraid to fight on the inside. Both combatants went through 10 rounds of high volume fighting. This was new territory for Figueroa who at most has gone through 8 rounds at the most. It was in the 10th and final round that Figueroa caught Escandon with a solid uppercut that floored him and as he beat the count, it was clear Escandon was out on his feet as the fight was waived off.

Figueroa took the match in the 10th round, adding another notch in his KO belt. When asked about the fight, Escandon remarked, “I knew Figueroa was good, but I was surprised at how tough he was.”

Again, Payne Auto Group would like to extend our congratulations to Brandon “The Heartbreaker” Figueroa! We are proud to support our local community in doing amazing things!

To follow up on future events and offers, visit our website and follow us on Facebook, Twitter, and Instagram!






Alfresco Weslaco: Mexican Independence 2018

By Bimmy Payne | Posted in Community on Friday, September 21st, 2018 at 5:18 PM

Alfresco Weslaco is back for another month of entertainment, food, and fun! On Thursday, September 20 the city of Weslaco celebrated Mexican Independence.

Alfresco Weslaco is a family-friendly event that happens every month. Vendors from all over the mid-Valley area attended to sell their products, food and connect with locals from all over the Valley.

Historic Downtown was decorated with papel picado, bright colored flowers and authentic Mexican decorations.

Payne Street Team: Mercedes Miranda and Jackie Martinez

The main street bustled with people of all ages. Attendees danced to music, mingled with vendors and browsed through The Weslaco Museum and antique shops.

The theme of this month’s Alfresco Weslaco was centered around Mexican Independence. Deis y Seis de Septiembre (September 16) is a landmark holiday for Mexico.

On September 16, 1810 in Dolores Hidalgo, Father Miguel Hidalgo y Costilla stood on his church steps to read out the Grito de Dolores calling for Mexico’s independence against Spain. From 1810-1821, after many losses and setbacks, the Treaty of Cordoba was signed on August 24, 1821 which finally granted Mexico’s independence from Spain under the Plan of Iguala.

Deis y Seis de Septiembre is celebrated throughout Texas and Mexico as Mexico’s first step towards independence from Spain.

Alfresco Weslaco honors this historical holiday with a sense of companionship for our southern neighbor-country. The Rio Grande Valley is rich with Mexican-American culture, which is why this month’s theme at Alfresco Weslaco made sure to celebrate appropriately.

Alfresco Weslaco featured music acts such as Salinas de Nuevo Leon, performances by the Weslaco East High School band, cheer and dance squads.

The Payne Street Team attended to mingle with guests, take photos and pass out Payne Auto Group memorabilia. Also featured by Payne Auto Group were a Jeep and a Ram truck alongside the vintage car show behind the main stage.

As proud sponsors of Alfresco Weslaco, we are excited for every month we are invited to attend and sponsor this event. For more information about Alfresco Weslaco please visit their Facebook page.

And don’t forget to follow Payne Auto Group on Facebook and Twitter.

Photos from Alfresco Weslaco (9/20/2018)

Payne Weslaco Ford Partners with BlueWave Express Car Wash

By Bimmy Payne | Posted in Community on Thursday, September 20th, 2018 at 8:48 PM

Payne Weslaco Ford has partnered with BlueWave Express Car Wash to offer an incredible deal! Come on by to Payne Weslaco Ford and purchase a 2018 Ford Edge or a 2018 Ford Explorer and receive ONE YEAR unlimited BlueWave car washes*! That means that you can walk away with a new car, and get to keep it looking new for a whole year!

So now that we’ve got your attention, which should you choose? The 2018 Ford Edge or the 2018 Ford Explorer? Let’s break down some of the specs on these amazing vehicles.

2018 Ford Edge

The 2018 Ford Edge is built with technology in mind. This vehicle comes equipped with various driver features such as adaptive cruise control, lane-keeping system, and adaptive steering. The Edge also comes equipped with a 180-degree camera as a part of the Ford Safe and Smart Package.

The 2018 Ford Edge is stylish as well. The Edge comes equipped with a leather-wrapped steering wheel with cruise, secondary audio and 5-way controls, a hands-free, Foot-Activated Liftgate, and BLIS® (Blind Spot Information System) with Cross-Traffic Alert.

2018 Ford Explorer

This vehicle was built with family in mind. The 2018 Ford Explorer can hold up to seven people comfortably in its spacious interior.  The second row features a 60/40 split-fold-flat bench and available bucket seats and console, while the third row has a 50/50 split folding seat with generous passenger space. With both the second- and third-row seats folded flat, Explorer provides up to 81.7 cubic feet of cargo space! That’s enough to fit anything you or your family needs!

Technology doesn’t lack in the 2018 Ford Explorer. This vehicle is equipped with adaptive cruise control, enhanced active park assist, a voice-activated navigation system, and an abundance of parking and safety features.


The 2018 Ford Edge and the 2018 Ford Explorer are both highly rated in safety features and design. Whether you want the more technology-driven 2018 Ford Edge or the spacious 2018 Ford Explorer, you will not be disappointed with any of these models.

Come on by to Payne Weslaco Ford to see the 2018 Ford Edge and the 2018 Ford Explorer in person! Take one home today and automatically qualify for ONE YEAR unlimited BlueWave car washes!

Check out our inventory and follow Payne Weslaco Ford on Facebook, Twitter, and Instagram for future promotions and offers.

For more information about this promotion, visit our website!


*All models excluding Sport trim. Expires October 31, 2018. See dealer for details. 

Payne Street Team Attends the Algodon First Bale Auction

By Bimmy Payne | Posted in Community on Friday, September 14th, 2018 at 7:15 PM

On Thursday, September 13, the Payne Street Team attended the Algodon First Bale Auction in Harlingen, Texas. This event featured a live and silent auction, food, music and a continuation of a long-standing tradition in Texas.

Chris Marshall with the First Bale of Cotton

The Algodon First Bale Auction comes from the tradition of the first bale of cotton grown in the nation being required to be certified in Houston, Texas.

The tradition of certifying the nation’s First Bale of the year dates back to the 1800’s when the grower of the First Bale was required to transport the cotton to the Houston Cotton Exchange for certification.

Once certified as the first bale of cotton to be harvested in that year, the Houston Cotton Exchange would then put it up for auction. This continued since from the 1800s to 1953, when the Harlingen Cotton Committee took over the rights to auction the First Bale.

For almost 70 years, the Harlingen Cotton Committee has been solely responsible for certifying the First Bale of the nation.

Winner of the First Bale

This year celebrated the 2018 cotton crop with a First Bale Auction & Scholarship Fundraiser at the TSTC Cultural Arts Center. This auction and scholarship fundraiser is held with he Algodon Club, a non-profit organization founded in 1953 whose purpose is to exhibit the importance of cotton to the Rio Grande Valley’s economy.

Chris Marshall of the Payne Street Team was auctioned off for $1200. This money goes to the Harlingen Cotton Committee who in turn puts it into scholarships awarded through the Algodon Club.

Chris Marshall entertaining the crowd at the event

Payne Auto Group is proud to be able to support the Rio Grande Valley in such an important tradition! We hope to be a part of this tradition for many years to come!

For more information about the First Bale tradition and the Harlingen Cotton Committee, please visit the Harlingen Chamber of Commerce’s website.

To learn about future events and offers through Payne Auto Group, visit our website and follow us on Facebook, Twitter and Instagram!



September 2018 Salesmen of the Month

By Bimmy Payne | Posted in Community on Monday, September 10th, 2018 at 7:33 PM

We at Payne Auto Group are extremely proud of our hard-working sales team. Every month brings new and exciting opportunities to grow and be better as a company. Payne Auto group is honored to have such a great team that brings us to new heights every month.

This month we take the time to honor our Top Salesmen of the Month! These hardworking individuals went above and beyond to represent the Payne Auto Group and get their customer’s an amazing deal!

Payne Auto Group Celebrates Labor Day

By Bimmy Payne | Posted in Community on Wednesday, August 22nd, 2018 at 4:05 PM

The first Monday of September holds a very special place in American worker’s hearts. The day is Labor Day, and it has been a staple of American holiday since the early 1880’s.

The Industrial Revolution changed the face of the United States. Some of these changes included social and living conditions. Prior to the mid-to-late 1880’s, most 18th century American’s lived in rural and self-sustaining communities. The Industrial Revolution created the transition from self-sustaining to manufacture jobs. During this transition it wasn’t uncommon for factory workers to work upwards sixteen hours a day for six days.

Fun Fact: As American’s worked 16 hours a day in factories, Henry Ford saw an opportunity for change. The Ford Motor Company created the 40-hour workweek. Henry Ford believed “too many hours were bad for worker’s productivity.”

While American’s toiled away in hard labor, a need to celebrate and recognize this hard work had to be created. Thus Labor Day came to be.

Labor Day was first officially celebrated on the first Monday of September in 1884. The Central Labor Union urged other organizations throughout different cities to celebrate as well. This “workingman’s holiday” spread throughout the major industrial cities of the early United States.

In modern times Labor Day has morphed into a day for major sales and discounts for the working class to take advantage of.

The Payne Auto Group is excited to announce our annual Labor Day Sale! This amazing promotion is as easy as 1, 2, 3!

  • $3 for your first 3 payments
  • $2 for your first 2 oil changes
  • $1 DOWN!

The Labor Day Sale starts August 27, 2018 – September 3, 2018.  Come by any of the Payne Dealerships across the Rio Grande Valley to take advantage of this amazing deal!

Throughout the last 134 years, the working class has seen some major changes. Labor Day is seen as a day of recognition for America’s hardest workers. Payne Auto Group is proud to have such dedicated and hard workers representing the Payne brand.


To find out more about our annual Labor Day Sale or future promotions and offers, please visit our website and follow us on Facebook, Twitter and Instagram!